The great Notifications turn-off

Don’t notify me about what you think I’d like to know, just what I ask for

The notifications that some apps offer are a great idea, and a perfet use of the technology. The BBC Sport app is an example of best practice; it’s possible to control exactly the kind of notifications you get. I use it all the time.

Why? Because the world is full of sports, and the vast majority of them I have no interest in. If they just sent me notifications they thought I might like it would be based on the most popular, football probably, and since football falls into my category of “not remotely interested” then I’d switch off the notifications pronto. But instead they offer me the chance to select exactly which sports I want to know about, and also when and how I want to be notified, I use the service. Thanks BBC.

Sadly, one of the original mobile app rockstars, Twitter, is an example of how not to do it, and hence I don’t have their notifications switched on – despite Twitter asking me to do so several times a day.

Because they insist on sending me notifications I didn’t ask for, like tweets from people I don’t follow on subjects I’m not iterested in. Oviously they’re trying to use the service as a means to increase engagement but, for me at least, it has the opposite effect.

Which is a shame. In truth, I’d love to use Twitter more, and I believe many others would too, but unless they concentrate on providing the service their users want and cut out the crap, or at least give us an option to switch the crap off, they’re going to keep sliding down the social media league tables.

Buy me a drink and I’ll tell you some lies


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